GLOW SKINCARE

'Glow' is a skincare branding concept built on bold colours, juicy gradients, and shiny metallic accents. It’s skincare with personality and its packaging is designed to be expressive additions you'd actually want to show off on your bathroom shelf. To match the brand’s name and high-energy vibe, I added a playful sparkle element within the typography, giving the logo an extra touch of shine and character. The wordmark uses a bold sans-serif font to keep the brand feeling modern, trendy, and instantly eye-catching. 'Glow' is designed for a youthful audience, primarily ages 16-25, who love expressive aesthetics, colourful packaging, and skincare that feels fun rather than serious.